RAYMOND D. HEHMAN is president of Marketing Partners, a firm specializing in improving a company's performance. The Partners have extensive experience in three critical service areas: strategic planning, marketing research and marketing communications. The Partners have aided companies in the business to business and consumer products/services areas.

Prior to devoting full time to Marketing Partners, he was Senior Vice President of BBDO/West in charge of Almaden Winery, Equitec Financial Services and the California Strawberry Advisory Board. Over his career, he has held responsibilities in sales, marketing management and general management at companies (Standard Brands and Carter-Wallace) and advertising agencies (Manoff, Marschalk and BBDO/NY).

Ray is an experienced university teacher and lecturer. After nine years as an associate professor at New York University, he moved to the Bay Area where he joined the faculties of SFSU, Golden Gate and U.C. Berkeley. His courses include Business Policy and Strategy, Marketing Management, Marketing Research and Advertising. In 1984 Dow-Jones Irwin published his book, PRODUCT MANAGEMENT, Marketing in a Changing Environment.

Ray Hehman holds an BA from University of Notre Dame, an MBA from the University of Connecticut and has completed all but his PhD thesis at Golden Gate University.